Insights from APT's Hospitality & Travel Practice
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Hotel Business: Top 5 Hotel Trends for 2016

April 6th, 2016 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on Hotel Business: Top 5 Hotel Trends for 2016)

Hotel Business, the number 1 ABC certified trade magazine for the hotel industry across the UK, recently published its Top 5 Hotel Trends for 2016, authored by APT Senior Vice President Rupert Naylor. In the article, Naylor explains that in 2016 hotels will leverage new technologies to personalise the guest experience and continue to adapt their properties to reflect evolving traveler preferences in the face of intensified competition. He offers insight as to how hoteliers can craft strategies to address these trends in the coming year. Click here to read the full article.

 

Lodging Magazine: Top Hotel Trends for Driving Guest Loyalty in 2016

April 6th, 2016 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on Lodging Magazine: Top Hotel Trends for Driving Guest Loyalty in 2016)

In a recent Lodging Magazine article, APT Senior Vice President Maryam Wehe discusses the top trends facing hotels in 2016. She asserts that 2016 will be all about the guest, as hotels focus on driving loyalty through personalization and compelling rewards, hotel and room layouts that reflect guest lifestyle, and rigorous systems to maintain competitive pricing. Wehe highlights five trends in particular:

  • Personalizing the guest experience before, during, and after a stay
  • Leveraging loyalty programs for direct bookings
  • Seeking differentiation amidst brand proliferation
  • Competing in the sharing economy
  • Revamping Revenue Management

Click here to read the full article.

Combatting Digital Disruption: What Airbnb’s Growth Means for Hotels

October 29th, 2015 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on Combatting Digital Disruption: What Airbnb’s Growth Means for Hotels)

APT was recently featured in Hospitality Technology in an article discussing the implications of Airbnb’s surging growth on the hotel industry. The piece focuses on evaluating digital initiatives and capital expenditures in particular.

Read the full article here.

 

APT SVP Maryam Wehe discusses implications of Airbnb’s growth in a recent Hotel Business article 

July 29th, 2015 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on APT SVP Maryam Wehe discusses implications of Airbnb’s growth in a recent Hotel Business article )

Applied Predictive Technologies SVP Maryam Wehe, who leads the firm’s Hospitality and Travel practice, recently authored an article published in Hotel Business titled, “What Airbnb’s Growth Means for Hotels…Even if They Aren’t Paying Attention.” She discusses evolving traveler preferences as well as how both Airbnb and leading hotels have adapted their strategies to cater to them.

Read the full article here.

The Data Culture Balancing Act

February 5th, 2015 | Posted by Joel Read in Hospitality & Travel - (Comments Off on The Data Culture Balancing Act)

McKinsey & Company recently posted an excellent article, “Getting big impact from big data,” and addressed a proverbial elephant in the room: while most executives believe big data analytics is a critical tool for success, fewer companies have been able to successfully use analytics to drive major business decisions.

So what is preventing organizations from unlocking the value of their data? (more…)

Hospitality Technology: Top 5 Trends in Hotels for 2015

January 14th, 2015 | Posted by Dan Schreff in Hospitality & Travel - (Comments Off on Hospitality Technology: Top 5 Trends in Hotels for 2015)

In a recent Hospitality Technology article, APT shares thoughts on the top 5 trends in hotels for 2015:

  • Introducing self-service and mobile check-in
  • Motivating guests to book direct through brand.com
  • Expanding and refining ancillary revenue sources
  • Integrating wellness into the guest experience
  • Transforming the traditional lobby

Click here to read the article.

APT Chairman Co-Authors Harvard Business Review Article

December 15th, 2014 | Posted by Haley Jackson in Uncategorized - (Comments Off on APT Chairman Co-Authors Harvard Business Review Article)

APT Co-Founder and Chairman, Jim Manzi, recently co-authored a Harvard Business Review article with HBS Professor Stefan Thomke about how experimentation can help companies de-risk new ideas and drive innovation. The article details a “checklist” for running business experiments and identifies how Big Data can dramatically improve the experimentation process.

Click here to download a full copy of the article.

Optimizing Guest Complaint Resolution to Maximize Satisfaction

October 22nd, 2014 | Posted by Haley Jackson in Uncategorized - (Comments Off on Optimizing Guest Complaint Resolution to Maximize Satisfaction)

Recently a colleague described his experience as a guest at a local hotel, where he often stays for business. Upon his arrival at the hotel, he found that he was given a room with a double bed, rather than the king bed he reserved. Unable to switch the room immediately, the hotel offered him free internet for his stay. At check-out, the hotel also offered him 1,000 loyalty points as compensation.

Like any business, hotels will never meet all expectations for 100% of their customers. However, hotels know the importance of resolving 100% of guest complaints, since this process is especially crucial to guest retention and overall satisfaction. Additionally, the increased influence of review websites like Yelp and TripAdvisor gives individuals greater opportunity to share their experiences, thus amplifying the importance of satisfying each guest.

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Can redesigned lobbies drive increased profits?

September 30th, 2014 | Posted by Haley Jackson in Uncategorized - (Comments Off on Can redesigned lobbies drive increased profits?)

Hotel lobbies are no longer simply for checking in. Hotels are encouraging guests to enjoy their morning coffee, midday lunch, or an evening drink through new offerings in the lobby. Increasingly, leading hotels, like Marriott and Sheraton, are transforming their lobbies into multi-functional, revenue-generating spaces. Now commonplace in hotel lobbies, restaurants, bars, coffee shops, and business centers provide a more complete experience for guests and create potential opportunities to increase guest spend during a stay. However, before revamping their lobbies, hotels should consider the possible implications of these expensive changes, such as:

  • Which additions (e.g., coffee shop, bar, business center, etc.) should be added to a particular lobby? How does this vary by hotel and by market?  Is it more effective to operate these establishments internally or to franchise national brands? Which brands are most successful?

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Do “wellness rooms” benefit hotels’ financial health?

September 17th, 2014 | Posted by Haley Jackson in Uncategorized - (Comments Off on Do “wellness rooms” benefit hotels’ financial health?)

Vitamin C infused showers, organic mattresses, and electromagnetic field protection promote the wellness of guests who stay in the recently introduced “Stay Well” rooms at MGM Grand; but are these costly features also promoting the hotel’s financial health? Capitalizing on the growing trend of incorporating more healthy habits into travel, hotels like MGM have added these rooms over the past year in response to consumer demand. While guests pay a premium to stay in these unique rooms, ensuring that patrons receive the complete wellness experience requires significant cost. Beyond the upfront expenditure of transforming the room, additional ongoing costs can include maintaining a heightened level of customer service and an expanded, healthy menu.

The rise in “Wellness Tourism” is potentially beneficial for the hospitality industry and travelers alike. However, hotels should consider a few key issues before rolling out a wellness room concept, such as: (more…)