Insights from APT's Hospitality & Travel Practice
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Author Archives: Dan Schreff

Hospitality Technology: Top 5 Trends in Hotels for 2015

January 14th, 2015 | Posted by Dan Schreff in Hospitality & Travel - (Comments Off on Hospitality Technology: Top 5 Trends in Hotels for 2015)

In a recent Hospitality Technology article, APT shares thoughts on the top 5 trends in hotels for 2015:

  • Introducing self-service and mobile check-in
  • Motivating guests to book direct through brand.com
  • Expanding and refining ancillary revenue sources
  • Integrating wellness into the guest experience
  • Transforming the traditional lobby

Click here to read the article.

The Economist Intelligence Unit: How do Executives Make Decisions?

June 2nd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on The Economist Intelligence Unit: How do Executives Make Decisions?)

To “decide” can be interpreted as “picking one option and killing off all others.” In business, doing this right has large rewards and getting it wrong has severe consequences. While executives have always made decisions, increasing amounts of data, sophisticated consumers, rapidly evolving technology, and disruptive competitors, are fundamentally changing the art and science of decision-making.

APT partnered with the Economist Intelligence Unit to study how decision-making is rapidly evolving across various industries and geographies. The resulting report addresses tough and important questions, such as: (more…)

Will Branded Jets Take Off For The Four Seasons?

April 23rd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on Will Branded Jets Take Off For The Four Seasons?)

APT SVP Maryam Wehe was quoted in a recent USA Today article about Four Seasons branded private jets. Wehe commented, “Branding private jets is a new move for hoteliers, although partnerships with private jet operators do exist at several boutique hospitality organizations around the world. This opportunity to seamlessly experience the Four Seasons hotels is likely to keep the brand top-of-mind for luxury travelers looking for inclusive travel planning.” Click here to read the full article.

Should Hotels Offer Tax-Season Promotions?

April 9th, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Offer Tax-Season Promotions?)

APT SVP Maryam Wehe was quoted in a recent USA Today article about hotels offering special tax-season promotions. Wehe commented, “While these tax-themed offers may seem gimmicky, these programs provide another point of differentiation for hotels in the increasingly competitive marketplace. Even small gestures that provide a personal touch may lead guests to appreciate hotels’ recognition of their personal lives.” Click here to read the full article.

APT Hires Jeff Babka as CFO

February 11th, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Hires Jeff Babka as CFO)

APT is featured in a recent Washington Post article, which highlights our hiring of Jeff Babka as CFO.

Click here to read the article.

How Can Brand Managers and Franchisees Optimize Collaboration?

January 22nd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Can Brand Managers and Franchisees Optimize Collaboration?)

APT SVP Maryam Wehe discusses how brand management organizations and franchisees can optimize collaborative decision-making through the use of a common analytics platform.

Driving Bookings through Expanded Children’s Programs

December 30th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Driving Bookings through Expanded Children’s Programs)

APT SVP Maryam Wehe was quoted in a recent USA Today article about the push by hotels to improve and expand their children’s programs. Wehe comments that “offering a quality children’s program can be a key differentiator for families when selecting a destination hotel for vacation. For these occasions, a successful children’s program provides adults the right mix of guilt-free time alone, vs. time with children.”  Click here to read the full article.

Should Hotels Rent “Pop-Up” Workspaces?

November 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Rent “Pop-Up” Workspaces?)

Several major hotel brands, including Marriott and Starwood, are moving beyond the traditional meeting space rental business to offer “pop-up offices” in unused space around their properties. Marriott, through its Workspace on Demand program, offers two options for reserving workspaces in its hotels. Guests can reserve some areas with no charge, such as tables or seating areas in their lobbies.  For private enclosed workspaces, Marriott charges a fee, but offers the convenience and flexibility of rentals by the hour or by the day.  Starwood has introduced a similar concept, called Tangent, in several of its Westin hotels, converting the traditional hotel business centers into more modern work areas with couches, Wi-Fi, and video conferencing equipment.  They indicate that they are planning to launch this program in 40 more locations by 2014. (more…)

How Can Hotels Shift Bookings to Lower Cost Channels?

October 21st, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Can Hotels Shift Bookings to Lower Cost Channels?)

APT SVP Maryam Wehe discusses strategies that hotels are taking to shift  bookings to more profitable channels.

Should More Hotels Offer Alternatives to Traditional Room Service?

September 16th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should More Hotels Offer Alternatives to Traditional Room Service?)

APT SVP Maryam Wehe was quoted in a recent USA Today article regarding new options for room service. These alternatives, such as fresh grocery delivery and healthy snack boxes, provide convenience and a broader assortment of healthy options for guests.  Wehe says: “While travelers are just as time-starved as ever, they are increasingly health-conscious while on the go. Through healthy food delivery options, hotels are taking another step to bring the comforts and lifestyle of home to guests.”