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Author Archives: Dan Schreff

APT CEO featured on Bloomberg TV

September 5th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT CEO featured on Bloomberg TV)

In a recent interview on Bloomberg Television, Anthony Bruce, co-founder and CEO of APT, discusses how Big Data is reshaping business strategies across industries.

How Are Hotels Maximizing ROI on Remodels and other Capital Expenditure Initiatives?

August 16th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Are Hotels Maximizing ROI on Remodels and other Capital Expenditure Initiatives?)

APT SVP Maryam Wehe discusses how leading hotel organizations are optimizing capital expenditure programs.

How Should Hotels Respond to the Rise of “Super-Commuters”?

August 12th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Should Hotels Respond to the Rise of “Super-Commuters”?)

The prevalence of super-commuters (those who travel more than 90 miles to get to and from work twice a week) is dramatically increasing, and hoteliers must determine how to adjust to the unique needs of these guests. In a recent USA Today article, APT SVP Maryam Wehe weighs in on the competitive landscape for hotels seeking to best serve this specialized segment:

“Hotels face more competition when targeting super-commuters than other transient guests since they are competing with other hotels as well as with other lodging accommodations such as apartments,” Wehe says. “This competitive landscape is heightened by the super-commuters’ more extensive knowledge of offerings. Given that the super-commuters are ‘semi-local,’ they will likely know the market better than traditional guests.”

Click to read the full article.

How Are Hotels Optimizing Paid Search?

August 5th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Are Hotels Optimizing Paid Search?)

APT SVP Maryam Wehe discusses online and mobile trends in the hospitality and travel industry

Should Hotels Offer Meals-to-Go for Air Travelers?

July 12th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Offer Meals-to-Go for Air Travelers?)

In a recent USA Today article, APT SVP Maryam Wehe comments on the impact of meals-to-go on hotel guest experience:  “Offering meals-to-go can provide hotels with several opportunities, such as differentiating their brand from other hotel brands,” Wehe says. “Furthermore, providing branded meals extends a positive guest hotel experience beyond checkout as long as guest expectations are managed carefully for meals to go versus in-hotel dining.”  Click here to read the full article.

APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box

June 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box)

APT Co-founder and Chairman Jim Manzi spoke with CNBC’s Squawk Box about predictive analytics and Goldman Sach’s recent $100 million investment.

APT Receives $100 Million Investment from Goldman Sachs

June 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Receives $100 Million Investment from Goldman Sachs)

APT is taking another step in its journey towards fulfilling its mission and achieving global leadership in Big Data and predictive analytics. Goldman Sachs has made a $100 million investment in APT.  Goldman Sachs’ new investment and Accel-KKR’s continued support as our primary shareholder, are exciting endorsements of our business, our direction, our technology, and what we can accomplish going forward. Here is a link to a story that explains more: http://www.predictivetechnologies.com/newsroom/press-releases/2013/applied-predictive-technologies-receives-$100-million-investment-from-goldman-sachs.aspx

Why Are More Hotels Offering Late Checkout?

June 24th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Why Are More Hotels Offering Late Checkout?)

In a recent USA Today article, APT SVP Maryam Wehe discusses the hotel trend of allowing guests to check out later in the day.  There are numerous considerations that hoteliers must make to determine whether or not offering late checkout will be profitable.

Business and leisure guests choose hotels based on a number of factors, such as location, guest experience, price, and loyalty programs.  Offering late checkouts may be one of the key selection factors for the segment of guests for whom a late checkout is critical. These guests may include business travelers who need the hotel room as a place to work or leisure travelers who wish to make the most of their last day at a resort.  However, there is some risk for hotels in offering late checkouts.

There are two reasons why offering free checkout could have a negative impact on hotel revenue. The first is that offering late checkout could, in some instances, actually cannibalize additional hotel nights. For example, a business traveler whose flight does not leave until the evening may book an extra night in order to have somewhere to work. The second challenge is regarding housekeeping schedules. If a hotel has high occupancy, housekeeping staff needs to have time to clean a sufficient number of rooms before new guests check in.

Due to the various factors involved, including the adjustment of housekeeping process, potentially cannibalizing additional room nights, and guest satisfaction, hotels should test the overall impact of a late checkout program in a subset of hotels, or with a subset of guests, prior to rolling it out broadly.  By scientifically testing the impact of late checkouts, executives can determine not only whether the program is profitable, but in which hotels and guest segments the program performs best.

How is Big Data Shaping the Hospitality Industry?

June 12th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How is Big Data Shaping the Hospitality Industry?)

APT SVP Maryam Wehe discusses how trends in leveraging Big Data are allowing leading hospitality companies to drive the most value from each new initiative in a recent article in Incentive Magazine. Click here to read the full article.

Maximizing ROI Across Hotel Investments

May 17th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Maximizing ROI Across Hotel Investments)

APT SVP Maryam Wehe discusses important trends and analytics in the hotel industry