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Author Archives: Dan Schreff

How to Profitably Improve Guest Satisfaction

April 9th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How to Profitably Improve Guest Satisfaction)

Hotels are cutting costs and guests are noticing. What can the hospitality industry do to lay worries about guest satisfaction to rest? A recent Lodging Magazine article written by APT SVP Maryam Wehe details steps hoteliers can take to profitably optimize guest satisfaction.  Click here to read the article.

Do Healthier Menu Options Lead to More Event Bookings?

March 29th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Do Healthier Menu Options Lead to More Event Bookings?)

In a recent USA Today article, APT SVP Maryam Wehe comments on the impact of expanding menu options to include healthy and unique items such as dried goji berries, wheatgrass shooters, and more. Click here to read the article.

Are your traditional format restaurants eating into potential profits?

March 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Are your traditional format restaurants eating into potential profits?)

Hotel guests are increasingly seeking flexibility in their hotel dining options, and since food and beverage sales are the second largest item on hotels’ income statements, hotel organizations are beginning to take notice of this trend.  According to Marriott International corporate chef Brad Nelson, “People don’t want to ask to be seated and be given menus…they want flexibility”. Since upscale and casual dining restaurants have been a hotel staple for decades, altering this traditional format will carry uncertainty and risk.  For some hotels that consider their food service to be a cost of doing business, offering new options provides a potential opportunity to minimize losses.  Executives can test innovative restaurant programs to learn how they can profitably adjust to traveler dining trends, including introducing “fast casual” restaurants and other non-traditional formats in place of sit-down restaurants, and extending hours to capitalize on late night sales. (more…)

Should Loyalty Rewards Decline as Consumer Demand Rises?

March 13th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Loyalty Rewards Decline as Consumer Demand Rises?)

In a recent Reuters article, APT SVP Maryam Wehe comments on increasing consumer demand and higher rates. Click here to read the article.

Driving Loyalty through Fitness?

November 15th, 2012 | Posted by Dan Schreff in Uncategorized - (Comments Off on Driving Loyalty through Fitness?)

In a recent USA Today article, APT SVP Maryam Wehe commented on several innovative channels that hotels are using to enhance guest relationships.  Click here to read the article.

Should Locals be Targeted as Revenue Drivers?

May 11th, 2012 | Posted by Dan Schreff in Uncategorized - (0 Comments)

In a recent article for USA Today, APT SVP Maryam Wehe comments on a recent trend in the hospitality industry: reaching out to the local community, not just out of town guests.  Click here to read article.

La Quinta Licenses APT’s Test & Learn Management System

February 29th, 2012 | Posted by Dan Schreff in Uncategorized - (0 Comments)

La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, has signed an agreement to license APT’s Test & Learn Management System. La Quinta will use APT’s solution to test strategic and tactical initiatives across more than 800 hotels. Click here to read the article.

Does Unusual mean Profitable for Hotel Amenities?

February 21st, 2012 | Posted by Dan Schreff in Uncategorized - (0 Comments)

In an article on the front page of USA Today’s Money section, APT SVP Maryam Wehe comments on a recent trend in the hospitality industry – offering unusual amenities (like a tanning butler or dog surfing instructions) to lure discerning travelers.  Click here to read article.

Travelers choosing Airline Luxury over Hotels

December 15th, 2011 | Posted by Dan Schreff in Uncategorized - (0 Comments)

APT SVP Maryam Wehe comments on a trend in the travel industry – splurging on airfare while scrimping on hotel accommodations – in a recent article for USA Today.  Click here to read the article.

Choice Hotels will use APT’s solution to test strategic and tactical initiatives across more than 6,000 hotels.  Click here to read article.