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Author Archives: Dan Schreff

What do Rising Room Rates mean for Capital Expenditure?

September 27th, 2011 | Posted by Dan Schreff in Uncategorized - (0 Comments)

APT SVP Maryam Wehe commented on the possibility of a rise in capital spending following rebounding hotel room rates in an article featured in the Business Day section of The New York Times.  Click here to read the article.

How to Avoid Snags During Initiative Rollouts

April 26th, 2011 | Posted by Dan Schreff in Uncategorized - (0 Comments)

Following interviews with a number of APT clients, HotelNewsNow.com published an article on how successful hotel brands are leveraging a Test & Learn approach to improve the rollout of new initiatives.  Click here to read the article.

IHG Licenses APT’s Test & Learn Management System

September 18th, 2009 | Posted by Dan Schreff in Uncategorized - (0 Comments)

InterContinental Hotels Group (IHG), the world’s largest hotel company, has signed an agreement to license APT’s Test & Learn Management System. The software will be used to enhance customer experience and hotel management within IHG’s hotel brands, including InterContinental and Crowne Plaza.  Click here to read the article.