Hotel Business, the number 1 ABC certified trade magazine for the hotel industry across the UK, recently published its Top 5 Hotel Trends for 2016, authored by APT Senior Vice President Rupert Naylor. In the article, Naylor explains that in 2016 hotels will leverage new technologies to personalise the guest experience and continue to adapt their properties to reflect evolving traveler preferences in the face of intensified competition. He offers insight as to how hoteliers can craft strategies to address these trends in the coming year. Click here to read the full article.