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Author Archives: Joel Read

The Data Culture Balancing Act

February 5th, 2015 | Posted by Joel Read in Hospitality & Travel - (Comments Off on The Data Culture Balancing Act)

McKinsey & Company recently posted an excellent article, “Getting big impact from big data,” and addressed a proverbial elephant in the room: while most executives believe big data analytics is a critical tool for success, fewer companies have been able to successfully use analytics to drive major business decisions.

So what is preventing organizations from unlocking the value of their data? (more…)