Insights from APT's Hospitality & Travel Practice
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APT Hires Jeff Babka as CFO

February 11th, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Hires Jeff Babka as CFO)

APT is featured in a recent Washington Post article, which highlights our hiring of Jeff Babka as CFO.

Click here to read the article.

How Can Brand Managers and Franchisees Optimize Collaboration?

January 22nd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Can Brand Managers and Franchisees Optimize Collaboration?)

APT SVP Maryam Wehe discusses how brand management organizations and franchisees can optimize collaborative decision-making through the use of a common analytics platform.

Driving Bookings through Expanded Children’s Programs

December 30th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Driving Bookings through Expanded Children’s Programs)

APT SVP Maryam Wehe was quoted in a recent USA Today article about the push by hotels to improve and expand their children’s programs. Wehe comments that “offering a quality children’s program can be a key differentiator for families when selecting a destination hotel for vacation. For these occasions, a successful children’s program provides adults the right mix of guilt-free time alone, vs. time with children.”  Click here to read the full article.

Should Hotels Rent “Pop-Up” Workspaces?

November 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Rent “Pop-Up” Workspaces?)

Several major hotel brands, including Marriott and Starwood, are moving beyond the traditional meeting space rental business to offer “pop-up offices” in unused space around their properties. Marriott, through its Workspace on Demand program, offers two options for reserving workspaces in its hotels. Guests can reserve some areas with no charge, such as tables or seating areas in their lobbies.  For private enclosed workspaces, Marriott charges a fee, but offers the convenience and flexibility of rentals by the hour or by the day.  Starwood has introduced a similar concept, called Tangent, in several of its Westin hotels, converting the traditional hotel business centers into more modern work areas with couches, Wi-Fi, and video conferencing equipment.  They indicate that they are planning to launch this program in 40 more locations by 2014. (more…)

How Can Hotels Shift Bookings to Lower Cost Channels?

October 21st, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Can Hotels Shift Bookings to Lower Cost Channels?)

APT SVP Maryam Wehe discusses strategies that hotels are taking to shift  bookings to more profitable channels.

Should More Hotels Offer Alternatives to Traditional Room Service?

September 16th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should More Hotels Offer Alternatives to Traditional Room Service?)

APT SVP Maryam Wehe was quoted in a recent USA Today article regarding new options for room service. These alternatives, such as fresh grocery delivery and healthy snack boxes, provide convenience and a broader assortment of healthy options for guests.  Wehe says: “While travelers are just as time-starved as ever, they are increasingly health-conscious while on the go. Through healthy food delivery options, hotels are taking another step to bring the comforts and lifestyle of home to guests.”

 

APT CEO featured on Bloomberg TV

September 5th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT CEO featured on Bloomberg TV)

In a recent interview on Bloomberg Television, Anthony Bruce, co-founder and CEO of APT, discusses how Big Data is reshaping business strategies across industries.

How Are Hotels Maximizing ROI on Remodels and other Capital Expenditure Initiatives?

August 16th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Are Hotels Maximizing ROI on Remodels and other Capital Expenditure Initiatives?)

APT SVP Maryam Wehe discusses how leading hotel organizations are optimizing capital expenditure programs.

How Should Hotels Respond to the Rise of “Super-Commuters”?

August 12th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Should Hotels Respond to the Rise of “Super-Commuters”?)

The prevalence of super-commuters (those who travel more than 90 miles to get to and from work twice a week) is dramatically increasing, and hoteliers must determine how to adjust to the unique needs of these guests. In a recent USA Today article, APT SVP Maryam Wehe weighs in on the competitive landscape for hotels seeking to best serve this specialized segment:

“Hotels face more competition when targeting super-commuters than other transient guests since they are competing with other hotels as well as with other lodging accommodations such as apartments,” Wehe says. “This competitive landscape is heightened by the super-commuters’ more extensive knowledge of offerings. Given that the super-commuters are ‘semi-local,’ they will likely know the market better than traditional guests.”

Click to read the full article.

How Are Hotels Optimizing Paid Search?

August 5th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Are Hotels Optimizing Paid Search?)

APT SVP Maryam Wehe discusses online and mobile trends in the hospitality and travel industry