Insights from APT's Hospitality & Travel Practice
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Should Hotels Offer Meals-to-Go for Air Travelers?

July 12th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Offer Meals-to-Go for Air Travelers?)

In a recent USA Today article, APT SVP Maryam Wehe comments on the impact of meals-to-go on hotel guest experience:  “Offering meals-to-go can provide hotels with several opportunities, such as differentiating their brand from other hotel brands,” Wehe says. “Furthermore, providing branded meals extends a positive guest hotel experience beyond checkout as long as guest expectations are managed carefully for meals to go versus in-hotel dining.”  Click here to read the full article.

APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box

June 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Founder on Goldman’s $100 Million Investment, Jim Manzi Interviewed on CNBC Squawk Box)

APT Co-founder and Chairman Jim Manzi spoke with CNBC’s Squawk Box about predictive analytics and Goldman Sach’s recent $100 million investment.

APT Receives $100 Million Investment from Goldman Sachs

June 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Receives $100 Million Investment from Goldman Sachs)

APT is taking another step in its journey towards fulfilling its mission and achieving global leadership in Big Data and predictive analytics. Goldman Sachs has made a $100 million investment in APT.  Goldman Sachs’ new investment and Accel-KKR’s continued support as our primary shareholder, are exciting endorsements of our business, our direction, our technology, and what we can accomplish going forward. Here is a link to a story that explains more: http://www.predictivetechnologies.com/newsroom/press-releases/2013/applied-predictive-technologies-receives-$100-million-investment-from-goldman-sachs.aspx

Why Are More Hotels Offering Late Checkout?

June 24th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Why Are More Hotels Offering Late Checkout?)

In a recent USA Today article, APT SVP Maryam Wehe discusses the hotel trend of allowing guests to check out later in the day.  There are numerous considerations that hoteliers must make to determine whether or not offering late checkout will be profitable.

Business and leisure guests choose hotels based on a number of factors, such as location, guest experience, price, and loyalty programs.  Offering late checkouts may be one of the key selection factors for the segment of guests for whom a late checkout is critical. These guests may include business travelers who need the hotel room as a place to work or leisure travelers who wish to make the most of their last day at a resort.  However, there is some risk for hotels in offering late checkouts.

There are two reasons why offering free checkout could have a negative impact on hotel revenue. The first is that offering late checkout could, in some instances, actually cannibalize additional hotel nights. For example, a business traveler whose flight does not leave until the evening may book an extra night in order to have somewhere to work. The second challenge is regarding housekeeping schedules. If a hotel has high occupancy, housekeeping staff needs to have time to clean a sufficient number of rooms before new guests check in.

Due to the various factors involved, including the adjustment of housekeeping process, potentially cannibalizing additional room nights, and guest satisfaction, hotels should test the overall impact of a late checkout program in a subset of hotels, or with a subset of guests, prior to rolling it out broadly.  By scientifically testing the impact of late checkouts, executives can determine not only whether the program is profitable, but in which hotels and guest segments the program performs best.

How is Big Data Shaping the Hospitality Industry?

June 12th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How is Big Data Shaping the Hospitality Industry?)

APT SVP Maryam Wehe discusses how trends in leveraging Big Data are allowing leading hospitality companies to drive the most value from each new initiative in a recent article in Incentive Magazine. Click here to read the full article.

Maximizing ROI Across Hotel Investments

May 17th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Maximizing ROI Across Hotel Investments)

APT SVP Maryam Wehe discusses important trends and analytics in the hotel industry

How to Profitably Improve Guest Satisfaction

April 9th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on How to Profitably Improve Guest Satisfaction)

Hotels are cutting costs and guests are noticing. What can the hospitality industry do to lay worries about guest satisfaction to rest? A recent Lodging Magazine article written by APT SVP Maryam Wehe details steps hoteliers can take to profitably optimize guest satisfaction.  Click here to read the article.

Do Healthier Menu Options Lead to More Event Bookings?

March 29th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Do Healthier Menu Options Lead to More Event Bookings?)

In a recent USA Today article, APT SVP Maryam Wehe comments on the impact of expanding menu options to include healthy and unique items such as dried goji berries, wheatgrass shooters, and more. Click here to read the article.

Are your traditional format restaurants eating into potential profits?

March 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Are your traditional format restaurants eating into potential profits?)

Hotel guests are increasingly seeking flexibility in their hotel dining options, and since food and beverage sales are the second largest item on hotels’ income statements, hotel organizations are beginning to take notice of this trend.  According to Marriott International corporate chef Brad Nelson, “People don’t want to ask to be seated and be given menus…they want flexibility”. Since upscale and casual dining restaurants have been a hotel staple for decades, altering this traditional format will carry uncertainty and risk.  For some hotels that consider their food service to be a cost of doing business, offering new options provides a potential opportunity to minimize losses.  Executives can test innovative restaurant programs to learn how they can profitably adjust to traveler dining trends, including introducing “fast casual” restaurants and other non-traditional formats in place of sit-down restaurants, and extending hours to capitalize on late night sales. (more…)

Should Loyalty Rewards Decline as Consumer Demand Rises?

March 13th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Loyalty Rewards Decline as Consumer Demand Rises?)

In a recent Reuters article, APT SVP Maryam Wehe comments on increasing consumer demand and higher rates. Click here to read the article.