Insights from APT's Hospitality & Travel Practice
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Driving Loyalty through Fitness?

November 15th, 2012 | Posted by Dan Schreff in Uncategorized - (Comments Off on Driving Loyalty through Fitness?)

In a recent USA Today article, APT SVP Maryam Wehe commented on several innovative channels that hotels are using to enhance guest relationships.  Click here to read the article.

In a recent article for USA Today, APT SVP Maryam Wehe comments on a recent trend in the hospitality industry: reaching out to the local community, not just out of town guests.  Click here to read article.

La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, has signed an agreement to license APT’s Test & Learn Management System. La Quinta will use APT’s solution to test strategic and tactical initiatives across more than 800 hotels. Click here to read the article.

In an article on the front page of USA Today’s Money section, APT SVP Maryam Wehe comments on a recent trend in the hospitality industry – offering unusual amenities (like a tanning butler or dog surfing instructions) to lure discerning travelers.  Click here to read article.

APT SVP Maryam Wehe comments on a trend in the travel industry – splurging on airfare while scrimping on hotel accommodations – in a recent article for USA Today.  Click here to read the article.

Choice Hotels will use APT’s solution to test strategic and tactical initiatives across more than 6,000 hotels.  Click here to read article.

APT SVP Maryam Wehe commented on the possibility of a rise in capital spending following rebounding hotel room rates in an article featured in the Business Day section of The New York Times.  Click here to read the article.

Following interviews with a number of APT clients, HotelNewsNow.com published an article on how successful hotel brands are leveraging a Test & Learn approach to improve the rollout of new initiatives.  Click here to read the article.

InterContinental Hotels Group (IHG), the world’s largest hotel company, has signed an agreement to license APT’s Test & Learn Management System. The software will be used to enhance customer experience and hotel management within IHG’s hotel brands, including InterContinental and Crowne Plaza.  Click here to read the article.