Insights from APT's Hospitality & Travel Practice
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Hotel Business: Top 5 Hotel Trends for 2016

April 6th, 2016 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on Hotel Business: Top 5 Hotel Trends for 2016)

Hotel Business, the number 1 ABC certified trade magazine for the hotel industry across the UK, recently published its Top 5 Hotel Trends for 2016, authored by APT Senior Vice President Rupert Naylor. In the article, Naylor explains that in 2016 hotels will leverage new technologies to personalise the guest experience and continue to adapt their properties to reflect evolving traveler preferences in the face of intensified competition. He offers insight as to how hoteliers can craft strategies to address these trends in the coming year. Click here to read the full article.

 

Lodging Magazine: Top Hotel Trends for Driving Guest Loyalty in 2016

April 6th, 2016 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on Lodging Magazine: Top Hotel Trends for Driving Guest Loyalty in 2016)

In a recent Lodging Magazine article, APT Senior Vice President Maryam Wehe discusses the top trends facing hotels in 2016. She asserts that 2016 will be all about the guest, as hotels focus on driving loyalty through personalization and compelling rewards, hotel and room layouts that reflect guest lifestyle, and rigorous systems to maintain competitive pricing. Wehe highlights five trends in particular:

  • Personalizing the guest experience before, during, and after a stay
  • Leveraging loyalty programs for direct bookings
  • Seeking differentiation amidst brand proliferation
  • Competing in the sharing economy
  • Revamping Revenue Management

Click here to read the full article.

Combatting Digital Disruption: What Airbnb’s Growth Means for Hotels

October 29th, 2015 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on Combatting Digital Disruption: What Airbnb’s Growth Means for Hotels)

APT was recently featured in Hospitality Technology in an article discussing the implications of Airbnb’s surging growth on the hotel industry. The piece focuses on evaluating digital initiatives and capital expenditures in particular.

Read the full article here.

 

APT SVP Maryam Wehe discusses implications of Airbnb’s growth in a recent Hotel Business article 

July 29th, 2015 | Posted by Haley Jackson in Hospitality & Travel - (Comments Off on APT SVP Maryam Wehe discusses implications of Airbnb’s growth in a recent Hotel Business article )

Applied Predictive Technologies SVP Maryam Wehe, who leads the firm’s Hospitality and Travel practice, recently authored an article published in Hotel Business titled, “What Airbnb’s Growth Means for Hotels…Even if They Aren’t Paying Attention.” She discusses evolving traveler preferences as well as how both Airbnb and leading hotels have adapted their strategies to cater to them.

Read the full article here.

The Data Culture Balancing Act

February 5th, 2015 | Posted by Joel Read in Hospitality & Travel - (Comments Off on The Data Culture Balancing Act)

McKinsey & Company recently posted an excellent article, “Getting big impact from big data,” and addressed a proverbial elephant in the room: while most executives believe big data analytics is a critical tool for success, fewer companies have been able to successfully use analytics to drive major business decisions.

So what is preventing organizations from unlocking the value of their data? (more…)

Hospitality Technology: Top 5 Trends in Hotels for 2015

January 14th, 2015 | Posted by Dan Schreff in Hospitality & Travel - (Comments Off on Hospitality Technology: Top 5 Trends in Hotels for 2015)

In a recent Hospitality Technology article, APT shares thoughts on the top 5 trends in hotels for 2015:

  • Introducing self-service and mobile check-in
  • Motivating guests to book direct through brand.com
  • Expanding and refining ancillary revenue sources
  • Integrating wellness into the guest experience
  • Transforming the traditional lobby

Click here to read the article.