Insights from APT's Hospitality & Travel Practice

How Should Hotels Respond to the Rise of “Super-Commuters”?

August 12th, 2013 | Posted by Dan Schreff in Uncategorized

The prevalence of super-commuters (those who travel more than 90 miles to get to and from work twice a week) is dramatically increasing, and hoteliers must determine how to adjust to the unique needs of these guests. In a recent USA Today article, APT SVP Maryam Wehe weighs in on the competitive landscape for hotels seeking to best serve this specialized segment:

“Hotels face more competition when targeting super-commuters than other transient guests since they are competing with other hotels as well as with other lodging accommodations such as apartments,” Wehe says. “This competitive landscape is heightened by the super-commuters’ more extensive knowledge of offerings. Given that the super-commuters are ‘semi-local,’ they will likely know the market better than traditional guests.”

Click to read the full article.

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