Insights from APT's Hospitality & Travel Practice

APT Chairman Co-Authors Harvard Business Review Article

December 15th, 2014 | Posted by Haley Jackson in Uncategorized

APT Co-Founder and Chairman, Jim Manzi, recently co-authored a Harvard Business Review article with HBS Professor Stefan Thomke about how experimentation can help companies de-risk new ideas and drive innovation. The article details a “checklist” for running business experiments and identifies how Big Data can dramatically improve the experimentation process.

Click here to download a full copy of the article.

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