Insights from APT's Hospitality & Travel Practice
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Joint Economist Intelligence Unit and APT Report: 42% of Executives Are Data-Driven

June 5th, 2014 | Posted by Jatin Atre in Uncategorized - (Comments Off on Joint Economist Intelligence Unit and APT Report: 42% of Executives Are Data-Driven)

Gut feeling and intuition have always been key parts of executive decision-making. But, as data collection becomes easier and data analysis becomes faster, how should executives blend intuition with data analytics?

This morning, the Economist Intelligence Unit and APT released the findings of an authoritative study that analyzes how decision-making is changing across industries and geographies. Direct findings from the report include:

• 57% executives reanalyze the data if it contradicts their gut feeling
• 42% of executives are “data-driven”
• 45% of respondents who agree that their company is growing faster than the competition also say they can predict decision outcomes by analyzing tests and trials
• 19% say decision-makers are not held accountable in their organizations

Click here to see all the actionable findings from this Economist Intelligence Unit study.

The Economist Intelligence Unit: How do Executives Make Decisions?

June 2nd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on The Economist Intelligence Unit: How do Executives Make Decisions?)

To “decide” can be interpreted as “picking one option and killing off all others.” In business, doing this right has large rewards and getting it wrong has severe consequences. While executives have always made decisions, increasing amounts of data, sophisticated consumers, rapidly evolving technology, and disruptive competitors, are fundamentally changing the art and science of decision-making.

APT partnered with the Economist Intelligence Unit to study how decision-making is rapidly evolving across various industries and geographies. The resulting report addresses tough and important questions, such as: (more…)

Should Hotels Offer Tiered Wi-Fi?

May 13th, 2014 | Posted by Ryan Rosario in Uncategorized - (Comments Off on Should Hotels Offer Tiered Wi-Fi?)

In response to increasing consumer demand for basic internet connectivity, many hotels are now opting for a “tiered Wi-Fi” offering, where a basic Wi-Fi package is included in the base room rate and guests can opt to pay extra for a high speed offering. The main goal of the tiered Wi-Fi approach is to drive additional occupancy while also covering the increased IT costs. (more…)

Will Branded Jets Take Off For The Four Seasons?

April 23rd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on Will Branded Jets Take Off For The Four Seasons?)

APT SVP Maryam Wehe was quoted in a recent USA Today article about Four Seasons branded private jets. Wehe commented, “Branding private jets is a new move for hoteliers, although partnerships with private jet operators do exist at several boutique hospitality organizations around the world. This opportunity to seamlessly experience the Four Seasons hotels is likely to keep the brand top-of-mind for luxury travelers looking for inclusive travel planning.” Click here to read the full article.

Should Hotels Offer Tax-Season Promotions?

April 9th, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Offer Tax-Season Promotions?)

APT SVP Maryam Wehe was quoted in a recent USA Today article about hotels offering special tax-season promotions. Wehe commented, “While these tax-themed offers may seem gimmicky, these programs provide another point of differentiation for hotels in the increasingly competitive marketplace. Even small gestures that provide a personal touch may lead guests to appreciate hotels’ recognition of their personal lives.” Click here to read the full article.

Big Data Zeroes in on Ad Inefficiency

February 19th, 2014 | Posted by Casey Corman in Uncategorized - (Comments Off on Big Data Zeroes in on Ad Inefficiency)

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half,” John Wanamaker famously said. In a recent blog, Alan Mutter discusses how consumer-facing organizations are using APT to isolate the incremental impact of each media investment. An excerpt from his post is below.

“Nowadays, Wanamaker could find out, with considerable precision, by hiring Applied Predictive Technologies (APT), a Virginia-based company that mines all manner of data to determine not only the optimum ways to buy advertising but also where to locate bank branches and which under-performing entrees to nix from restaurant menus…

…With customers like Walmart, Lowe’s, Office Depot, PetSmart, CVS, Target, Walgreen’s and many other global merchants, APT asserts that it captures and crunches 20% of data generated in the “U.S. retail economy.” It bounces this rich transactional data against everything from weather records to Twitter streams to help companies “measure the profit impact of pricing, marketing, merchandising, operations and capital initiatives.”

Click here to read the full blog.

APT Hires Jeff Babka as CFO

February 11th, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on APT Hires Jeff Babka as CFO)

APT is featured in a recent Washington Post article, which highlights our hiring of Jeff Babka as CFO.

Click here to read the article.

How Can Brand Managers and Franchisees Optimize Collaboration?

January 22nd, 2014 | Posted by Dan Schreff in Uncategorized - (Comments Off on How Can Brand Managers and Franchisees Optimize Collaboration?)

APT SVP Maryam Wehe discusses how brand management organizations and franchisees can optimize collaborative decision-making through the use of a common analytics platform.

Driving Bookings through Expanded Children’s Programs

December 30th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Driving Bookings through Expanded Children’s Programs)

APT SVP Maryam Wehe was quoted in a recent USA Today article about the push by hotels to improve and expand their children’s programs. Wehe comments that “offering a quality children’s program can be a key differentiator for families when selecting a destination hotel for vacation. For these occasions, a successful children’s program provides adults the right mix of guilt-free time alone, vs. time with children.”  Click here to read the full article.

Should Hotels Rent “Pop-Up” Workspaces?

November 27th, 2013 | Posted by Dan Schreff in Uncategorized - (Comments Off on Should Hotels Rent “Pop-Up” Workspaces?)

Several major hotel brands, including Marriott and Starwood, are moving beyond the traditional meeting space rental business to offer “pop-up offices” in unused space around their properties. Marriott, through its Workspace on Demand program, offers two options for reserving workspaces in its hotels. Guests can reserve some areas with no charge, such as tables or seating areas in their lobbies.  For private enclosed workspaces, Marriott charges a fee, but offers the convenience and flexibility of rentals by the hour or by the day.  Starwood has introduced a similar concept, called Tangent, in several of its Westin hotels, converting the traditional hotel business centers into more modern work areas with couches, Wi-Fi, and video conferencing equipment.  They indicate that they are planning to launch this program in 40 more locations by 2014. (more…)