APT SVP Maryam Wehe discusses how trends in leveraging Big Data are allowing leading hospitality companies to drive the most value from each new initiative in a recent article in Incentive Magazine. Click here to read the full article.
APT SVP Maryam Wehe discusses important trends and analytics in the hotel industry
Hotels are cutting costs and guests are noticing. What can the hospitality industry do to lay worries about guest satisfaction to rest? A recent Lodging Magazine article written by APT SVP Maryam Wehe details steps hoteliers can take to profitably optimize guest satisfaction. Click here to read the article.
Hotel guests are increasingly seeking flexibility in their hotel dining options, and since food and beverage sales are the second largest item on hotels’ income statements, hotel organizations are beginning to take notice of this trend. According to Marriott International corporate chef Brad Nelson, “People don’t want to ask to be seated and be given menus…they want flexibility”. Since upscale and casual dining restaurants have been a hotel staple for decades, altering this traditional format will carry uncertainty and risk. For some hotels that consider their food service to be a cost of doing business, offering new options provides a potential opportunity to minimize losses. Executives can test innovative restaurant programs to learn how they can profitably adjust to traveler dining trends, including introducing “fast casual” restaurants and other non-traditional formats in place of sit-down restaurants, and extending hours to capitalize on late night sales. (more…)
La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, has signed an agreement to license APT’s Test & Learn Management System. La Quinta will use APT’s solution to test strategic and tactical initiatives across more than 800 hotels. Click here to read the article.