Choice Hotels will use APT’s solution to test strategic and tactical initiatives across more than 6,000 hotels. Click here to read article.
InterContinental Hotels Group (IHG), the world’s largest hotel company, has signed an agreement to license APT’s Test & Learn Management System. The software will be used to enhance customer experience and hotel management within IHG’s hotel brands, including InterContinental and Crowne Plaza. Click here to read the article.