Insights from APT's Hospitality & Travel Practice

APT SVP Maryam Wehe comments on a trend in the travel industry – splurging on airfare while scrimping on hotel accommodations – in a recent article for USA Today.  Click here to read the article.

Choice Hotels will use APT’s solution to test strategic and tactical initiatives across more than 6,000 hotels.  Click here to read article.

APT SVP Maryam Wehe commented on the possibility of a rise in capital spending following rebounding hotel room rates in an article featured in the Business Day section of The New York Times.  Click here to read the article.

Following interviews with a number of APT clients, published an article on how successful hotel brands are leveraging a Test & Learn approach to improve the rollout of new initiatives.  Click here to read the article.

InterContinental Hotels Group (IHG), the world’s largest hotel company, has signed an agreement to license APT’s Test & Learn Management System. The software will be used to enhance customer experience and hotel management within IHG’s hotel brands, including InterContinental and Crowne Plaza.  Click here to read the article.